Planasa is a global leader in the breeding of new berry varieties, including strawberries, raspberries, blackberries and blueberries. Founded in Spain more than fifty years ago, the company combines traditional breeding with modern technology to develop varieties that meet the needs of growers, retailers and consumers. It also runs its own nurseries and provides technical support in the field. Planasa’s work focuses on flavour, resilience to different climates and more sustainable agriculture.
We are G-Berries.
We are people and we are passion, we are science and we are strategy, we are growers oriented but we are also market focused, combining vision and pragmatism in everything we do.
Our G stands for genetics but first of all, G stands for Gilberto, to whom we owe the existence of all this and the inspiration that guides us. We have a strong family heritage in breeding and IP management and our goal is to take it forward day after day, with passion, values and know-how.
Today, we are focused on contemporary and tailor-made breeding projects: Gil ProgramÆ, Easy Program, Naike Blueberry Club and Blackberry Development Program, designed to answer the evolving needs of modern growers and markets worldwide. Our breeding facilities, our mind and our soul are located in Cesena – Italy, but we actively support berry development and long-term partnerships all around the world.
Fall Creek® has expanded its genetics platform into raspberries and blackberries through the acquisition of Berryplant and Berrytech, bringing together decades of expertise in breeding, genetics and nursery production.
Based in Trentino, Italy, Berryplant has more than 30 years of experience producing high-quality raspberry and blackberry plants for professional growers. Berrytech complements this expertise through its breeding programmes and intellectual property portfolio, which includes 10 Plant Breeders’ Rights titles.
The portfolio features proven raspberry varieties including Amalia, Clarita, Optima, Shani and Eros, alongside blackberry varieties from the Loch series.Now operating as Fall Creek® Italia, Berryplant combines established local expertise with Fall Creek®’s global reach, technical knowledge and commitment to growers. Together, Fall Creek®, Berrytech and Fall Creek® Italia are creating new opportunities for berry growers through innovative genetics and high-quality plants.
Based in Erp, in the Netherlands, Van den Elzen Plants has been a leading supplier of young plants for over 65 years. The company started with strawberries and asparagus and now also specialises in raspberry and blackberry plants, from plug plants to long canes, as well as blueberry plants.
Its guiding principle is quality at every stage of propagation, so that each grower gets the best possible start to the season. For Van den Elzen, the goal is not just to supply plants but to help growers achieve successful crops.
